Tech Desk: Flipkart Minutes has achieved a remarkable surge, now processing an astounding 1.1 to 1.2 million daily orders, a nearly threefold increase from its November volume. This rapid growth positions the quick-commerce platform within striking distance of competitor Swiggy Instamart, which currently handles around 1.4 million orders per day, marking a significant milestone less than two years after its launch.

The extraordinary expansion of Flipkart Minutes Daily Orders is largely attributed to an aggressive build-out of its physical infrastructure. The service now operates over 1,000 micro-fulfilment centres, a sharp rise from 340 a year prior, with plans to reach 1,500 by the end of 2026. This extensive network has been crucial in handling the escalating demand.

Beyond infrastructure, strong customer retention is a key driver. Repeat customers now make up 65-70% of monthly buyers, with transactions per customer increasing by 50-60% year-on-year. Average order values hover between Rs. 400-500, with popular categories like fruits and vegetables fueling frequent repeat purchases.

While still trailing market leaders Blinkit and Zepto, Flipkart’s swift entry and impressive catch-up pace in India’s booming quick-commerce sector, valued at nearly $6 billion this year, is highly notable. This growth story unfolds as rivals like Instamart focus on improving unit economics, highlighting the intense competition and dynamic nature of the market.