Tech Desk: Apple is reportedly deep in testing a revolutionary Apple screenless fitness band, aiming to launch a Whoop-like device by 2028. This potential gadget could shake up the wearable health market, offering a distraction-free alternative to smartwatches for dedicated fitness enthusiasts seeking continuous, unobtrusive tracking. Prototypes suggest a minimalist design: a fabric wristband housing a small computing module that focuses purely on collecting vital health and fitness metrics, such as heart rate, without the need for a traditional display.

Unlike the versatile, feature-rich Apple Watch, this new screenless device would prioritize dedicated health monitoring over apps and notifications. The focus would be on raw data collection and seamless integration with Apple’s health ecosystem. Bloomberg reports significant interest from Apple executives Tim Cook and Eddy Cue, with Cue’s involvement being particularly notable as he now oversees the company’s health-related teams, signaling the strategic importance of this product category for Apple’s future.

While the exact launch date remains unconfirmed and the project could still be abandoned, its development aligns with Apple’s broader push into a more health-centric wearable ecosystem. This includes anticipated features like readiness scores and biological-age estimates for the Apple Watch, alongside a rumored redesign of the Health app in iOS 27.2 for a simpler interface. Expected around 2028, this Apple screenless fitness band could offer users a focused, accessible tool for wellness, complementing the company’s existing and upcoming wearable offerings like AI-powered smart glasses.