Tech Desk: Bajaj Auto is embarking on an aggressive expansion, confirming plans to launch 10 new motorcycle models, including all-new Pulsars, alongside significant capacity upgrades. This strategic move follows an eventful August that saw four launches, cementing Bajaj’s intent to dominate the market. With the Pulsar range already ranking as India’s third best-selling motorcycle in July, dispatching over 66,000 units, the company aims to further solidify its position.

The ambitious rollout will see two entirely new Pulsar models, complementing the refreshed Pulsar 125/150 and new N160 S/SS. Bajaj plans to organize its Pulsar portfolio around three distinct platforms: the “original,” “N,” and “NS,” each targeting specific customer segments and riding preferences. This platform-based strategy ensures a diverse and tailored offering across its crucial 125-160cc range.

Beyond the Pulsar dominance, the future holds even more excitement. Bajaj is also preparing to introduce its first-ever dual-sport motorcycle, reportedly launching in Brazil before India, and the highly anticipated Triumph Bonneville 400, adding a retro-modern option to its lineup. To support this massive expansion and growing demand, Bajaj is evaluating a substantial increase in its annual manufacturing capacity from 72 lakh to over 90 lakh vehicles, hinting at a packed schedule leading into the festive season. The surge of Bajaj upcoming motorcycles is set to redefine market competition.