Boat Ventures into Grooming with Launch of New Slazer Series

Boat personal grooming device

Tech Desk: Boat, the prominent Indian consumer electronics brand renowned for its audio and wearables, has officially diversified its portfolio by entering the personal grooming market. This strategic expansion introduces the innovative Slazer series, featuring the standalone Slazer S100 trimmer, the versatile 6-in-1 Slazer K100+, and the flagship 15-in-1 Slazer K100 Pro grooming kits, designed to meet modern consumers’ personal style and convenience needs.

The Slazer S100 trimmer, affordably priced at ₹799, delivers an impressive 300-minute runtime and boasts rapid charging capabilities, offering a quick trim after just 5 minutes of charge. For more comprehensive grooming, the Slazer K100+ (₹1,799) comes equipped with three interchangeable blades for beard, hair, nose, and body grooming, along with a 200-minute runtime and IPX6 waterproofing.

At the premium end, the Slazer K100 Pro (starting at ₹2,999) offers a robust 15-in-1 solution with multiple attachments and ceramic blades, providing ultimate flexibility for diverse grooming needs. All devices in the series feature convenient Type-C charging and are backed by a reassuring 24-month warranty, underscoring Boat’s commitment to durability and user satisfaction.

Gaurav Nayyar, CEO of Boat, emphasized that this launch marks a crucial step in building a broader lifestyle-tech ecosystem for Indian consumers, reinforcing the brand’s dedication to “Make in India” products. This move strategically positions Boat to deepen its engagement with consumers by offering high-performance, design-centric solutions for everyday life.

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