Tech Desk: OnePlus India has swiftly responded to a Bloomberg report suggesting its exit from the country by 2027, firmly stating that its “business continues to operate as usual” and urging media to avoid unverified speculation. This direct rebuttal comes as the tech world grapples with news that the “flagship killer” brand is reportedly shutting down operations in the US and Europe as early as this week, part of a larger restructuring within parent company OPPO.

TheThe Bloomberg report indicated that OnePlus’s slow growth in key markets like the US, Europe, and India, alongside geopolitical concerns, are driving OPPO’s decision to streamline its global presence. Simultaneously, sister brand Realme is said to be exiting the China market to concentrate on Nordic regions. While OnePlus India’s current operations remain unaffected, the future beyond 2026 is what the original report cast doubt upon.

Previous indicators had hinted at such a significant shift. Rumors of OnePlus exiting Western markets surfaced in March, coinciding with the resignation of OnePlus India CEO Robin Liu. Furthermore, reports suggesting a merger of OxygenOS with OPPO’s ColorOS for future devices signal a deeper integration and strategic pivot within the OPPO ecosystem.

Despite the swirling rumors, current OnePlus users have little cause for immediate concern. The company’s statement assures ongoing operations, and even if an exit were to materialize in 2027, existing devices are expected to continue receiving software and security updates through OPPO, ensuring continued support for years to come.