Tech Desk: ChatGPT is revolutionizing online shopping with its latest feature: virtual try-on for clothes. Users can now upload a selfie and a full-body photo to the AI chatbot, then select any clothing item to see themselves “wearing” it, generated realistically by OpenAI’s new ChatGPT Images 2.5 model. This innovative tool mirrors a similar feature introduced by Google in 2025, signaling a major shift in how consumers interact with digital fashion.

The process is remarkably simple: when a product listing appears in a chat, users merely tap the item, select “Try on,” and provide their photos. The flexibility extends beyond ChatGPT-surfaced products; even screenshots of clothing items can be used for virtual styling. This capability is powered by the enhanced image generation model, ensuring high-quality, personalized visuals.

Beyond just trying on clothes, ChatGPT also allows users to save desired items to a personal “Library” for future reference, streamlining the browsing and decision-making process. While OpenAI has previously experimented with shopping features like the now-discontinued Instant Checkout, this consistent rollout of new tools underscores their strategic intent to deepen AI’s role in e-commerce.

Users should, however, remain mindful of privacy settings, as uploaded images may be used for AI training unless opted out. This new virtual try-on feature marks a significant step towards a more interactive and personalized online shopping experience, blurring the lines between digital exploration and real-world fashion decisions.