Tech Desk: Meta is shaking up Facebook with a significant push into artificial intelligence, rolling out a new “AI Mode” designed to transform how users interact with the platform. This headline feature allows users to ask questions in plain language and receive synthesized answers, drawing directly from public posts across Facebook, including Groups and Reels. While this promises a novel way to find information without endless scrolling, it also raises immediate concerns about the reliability and accuracy of AI-generated responses derived from unvetted user-generated content.

Beyond enhanced search, Meta is embedding AI into creative tools. New editing features enable users to experiment with collage cutouts and transition effects for videos. An AI-powered photo presets option lets individuals virtually try on different clothes, hairstyles, or accessories—from team jerseys to new wardrobes—with a simple tap in Stories or on their profile picture. These additions aim to make content creation more dynamic and engaging.

These latest features join a growing suite of AI integrations on Facebook. Recent months have seen animated profile pictures, AI-powered replies for sellers on Facebook Marketplace, and an AI assistant offering personalized suggestions for creators based on their content and audience interactions. Each update underscores Meta’s ambition to leverage AI to make the platform more “sticky” and useful.

Ultimately, this flurry of AI releases is part of a broader strategic play. Meta seeks not only to boost user engagement and catch up in the AI race but also to diversify its revenue streams. Alongside these feature rollouts, the company recently launched global subscription plans across its platforms, with hints that more AI-related subscription tiers are on the horizon. The goal is clear: to make AI an indispensable part of the user experience.