Tech Desk: Car buyers brace for another hit as Maruti Suzuki announces its third vehicle price hike this financial year, effective September 2026. Select models will see price increases of up to Rs 20,000, following previous revisions in June and August.

The automotive giant cited persistent rising input costs as the primary reason for this significant “Maruti Suzuki price hike.” The company had initially attempted to absorb these escalating expenses through internal cost-reduction measures. However, with inflationary pressures showing no signs of easing, passing on a portion of these costs to the market has become unavoidable.

This isn’t an isolated incident for the industry. Input cost inflation has been a consistent challenge across India’s automotive sector for several years. Manufacturers are grappling with higher prices for critical raw materials like steel and aluminium, along with elevated commodity costs and adverse currency movements that drive up the price of imported components.

While this latest Maruti Suzuki price hike represents only a part of the total cost burden absorbed by the company, it signals continued pressure on vehicle margins. Consumers should anticipate these cost adjustments as manufacturers navigate a challenging economic landscape, potentially impacting new car purchase decisions in the coming years.